After clarifying the brand and messaging we made recommendations on the logo. We did this by investigating competitors, target market and design examples. This transferred to the overall look and feel visual design assets.
Based on user feedback and the branding and communications guidelines, we were able to clarify the iluku Style Guide. We also implemented print collateral as part of growth strategy and a brand communications guide.
The point of origin for all users. In considering direct user research and overall web activity for various conditions, we established categories that were most important to develop.
Opening a piece of audio-visual content, you can use the app to overlay one of the conditions implemented, which aids in building empathy through shared experience.
Intensity can be tweaked up and down to adjust for how extreme the symptoms should be.
We built out a full website essentially as a product landing page for the full-featured mobile application.
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